At the western entrance to the old town of Bolzano there is the Via Museo road: It connects the Talvera Bridge with the Piazza delle Erbe square and marks the entrance to the pedestrian zone.

In this wide paved alley a branch of the Austro-Hungarian Bank was built in 1910, which today is the seat of the South Tyrol Museum of Archaeology. No less a figure than Ötzi, the glacier mummy, can be admired there and attracts crowds of visitors. Right opposite is the freely accessible Bolzano Municipal Museum, the oldest museum of South Tyrol. A little further into the town, the Europa-Arcade, a well-known shopping mall and passageway, connects the Via Museo road (Museumstraße, in German) with the square of the Free University of Bolzano.

Today the Via Museo road is lined by shops and restaurants. While the traffic at the Talvera Bridge is directed south towards the Viale Druso, the Via Museo attracts numerous visitors who want to discover the historical centre on foot. Conveniently, the Talvera Meadows, the local recreational area of Bolzano, are also close by.