The Pinot Noir, an intense red wine with nuances of strawberry, raspberry, cherry and violet, is dedicated a whole weekend in Egna and Montagna every year in May. The grapes find ideal conditions in the surroundings of the two villages - Mazzon, a component locality of Egna on the Wine Road, is even considered "The Heaven of Pinot Noir". The wines produced there are appreciated accordingly and are extensively celebrated and tasted at the "Blauburgundertage", the only one of its kind in Italy, which has been taking place for over 20 years.

The wide range of Pinot Noir, more than 100 wines, are evaluated and awarded prizes at the National Competition by a jury of cellar masters and wine experts from the participating regions. The programme also includes blind tastings and vertical tastings. The "Pinot Noir Days" are organised by an honorary organising committee. The counterpart to these are the "Pinot Noir Nights" in the local restaurants.